Portfolio
Maptote
Michael Berick was the first person I met in college. He lived next door to me in the dorms and we've been close friends ever since. He actually slept on my couch and then shared an apartment with me here in NYC. A few years back he and his wife, the lovely Rachel Rheingold, decided to start making tote bags with silk-screened maps on them. They touted them around some shops in Brooklyn and boom, the next thing you know they're going to be on the Martha Stewart show today. Congrats guys. We took their previous site which was pretty product heavy and tried to give their brand more of a lifestyle feel. They've added interesting older/borderline cheesy postcards to most of the city pages and some fun facts to show you their in it for more than just a map and a one-way ticket out of town. The fantastic Kate Mathis contributed some great photos which help bring the site to life. Caroline took control of the Wordpress Shopp plug-in (and all it's funny inconsistencies) and has it ticking like a Swiss train. I hope it continues to be a successful site for these guys and their business just keeps going up and up. Check out their extensive product line for some great gift ideas.
Visit the Site:
What We Did:
Art Direction
CSS/XHTML
E-commerce
Graphic Design
WordPress
Thank You:
CSS/XHTML + WP + E-Comm by Caroline Keim
Grinding out the Production - Mikey and Rachel
home page
We've added a SEO-friendly locales and product list to the home page and well as a featured window where Maptote can present their new products visually. They also wanted a poll to get users to interact with the site a bit more.
category page
The layout for all category pages has a lifestyle image and all pertinent products displayed to the right. This shot show the dynamic Locales dropdown which gives users one-click access to the locales from each page.
locales page
Each locales page has a good-looking postcard - the kind that says "I wish you were here." All products that relate to that local are dynamically pulled in.
product detail page
Each product detail page has a zoomable image as well as a links to other styles within the product - hobo bag, natural grocery tote, etc.
zoom detail
blog
You just can't be without a blog today.
stores page
A long, yet organized list, of all the physical shops selling Maptote products.
checkout page detail
The USPS plug-in gives the user a couple of options for shipping